Ford

Ford’s vehicles are about to get a whole lot cheaper. With its new “From America, For America” campaign, launched Thursday, Ford is rolling out steep discounts, including employee pricing for all, and a free home charger for EV buyers.

The Louisville assembly plant is scheduled for an extensive retooling starting later this year to produce a new Ford EV model. After the Escape is phased out, Ford will upgrade the facility to introduce an all-new EV.

The electric SUV is off to a record start in 2025, but was it enough to outsell GM’s Chevy Equinox EV or the Honda Prologue? Here’s how Ford Mustang Mach-E sales stacked up against other top-selling EVs in the first quarter.

US President Donald Trump recently announced a raft of new, expensive import tariffs on cars, trucks, and even parts and batteries imported into the country – which means that Ford might have timed its BlueOval SK battery factory going online perfectly.

Ford’s electric pickup is getting a few big updates. The 2025 Ford F-150 Lightning shows Tesla NACS fast-charging stations using Apple CarPlay and gains an improved BlueCruise. There’s even a stealthy new “Dark Elements” package you can choose from. Here’s what else you can expect from the new Lightning.

Ford fulfilled its promise and has now sent out all 140,000 complementary NACS adapters, unlocking access to Tesla Superchargers for its EV drivers. With North America’s largest integrated EV public charging network, Ford says this is only the beginning.

Ford is investing billions in Europe as it struggles to keep pace with the wave of Chinese and other low-cost EVs hitting the market. With another 4.4 billion euros ($4.8 billion) in funding, Ford looks to turn things around, but it’s also calling on lawmakers to do more.

Is Ford’s electric pickup in trouble? Sales have been down for months, and February showed no relief. What’s going on with the Ford F-150 Lightning?

As automakers brace for new tariffs on imports from Mexico and Canada, Ford’s CEO Jim Farley is warning the extra costs would be “devastating.” Farley said the additional tariffs, which could go into effect as soon as March 1, would be a “blow a hole” in the US auto industry.

After announcing its electric vehicle business lost over $5 billion in 2024, Ford could face even more headwinds this year. Despite the threat of new tariffs and fewer government incentives, CEO Jim Farley stressed Ford is still “really confident” in its EV strategy. Farley said that Chinese EV makers are becoming a major global force, and even with tariffs, Ford needs to beat them “straight up in a street fight.” This is the electric car he was referring to.

Ford (NYSE: F) released its fourth-quarter earnings report after the market closed on Wednesday, beating top and bottom line forecasts. Although its Model e electric vehicle business lost another $5.1 billion last year, CEO Jim Farley promises, “Ford is becoming a fundamentally stronger company.” Here’s a breakdown of Ford’s Q4 2024 earnings.

Several automakers, including Honda, Hyundai, Ford, and Kia, reported higher EV sales in the US in January. Here’s a look at some of the top-selling EV models (outside of Tesla) last month.

Ford’s F-150 Lightning is losing ground in the US with new electric pickups like the Tesla Cybertruck and Chevy Silverado EV now available. Although Ford plans to launch smaller, more affordable EVs, including an SUV and pickup, they won’t arrive for (at least) another two years. With new threats, including a wave of lower-cost EVs and Trump threatening to impose tariffs on imports from Mexico, will Ford’s aging lineup set it further behind?

This electric crossover isn’t just for show. It’s fitted for the race track. Ford’s new Mustang Mach-E EV prototype is upgraded with three electric motors and borrows parts from its current NASCAR Cup Series. Check out the new EV below.

Last week’s inauguration of President Trump stole the headlines, but it wasn’t the only big election news — a supermajority of workers at BlueOval SK voted to file a petition last week with the National Labor Relations Board to unite with the UAW.

UK EV startup Charge Cars has announced a fresh breath of life into its bespoke electric muscle car business. The company has announced new ownership, which intends to continue and expedite the development of its flagship model, the ’67, based on a classic Ford Mustang.

Rivian (RIVN) had the best-selling electric van in the US last year, topping Ford for the title. The electric delivery van (EDV) is rolling out across the US through its partnership with Amazon, but Rivian is expanding with new customers.

Who said Ford’s electric crossover SUV wasn’t a real Mustang? The Mach-E outsold the gas-powered Ford Mustang for the first time last year as one of the top-selling EVs in the US.

After its best EV sales quarter ever in the fourth quarter, Ford is extending its “Power Promise” program, which includes a free home charger. Ford looks to keep the momentum going this year after the F-150 Lightning and Mustang Mach-E set new sales records in 2024.

The Top Gear TV show might be over, but its tamed racing driver – a masked, anonymous hot shoe known only as “the Stig” – lives on … and his latest adventure involves pitching the 1,400 hp electric Ford SuperVan demonstration vehicle around the famed Top Gear test track. Sideways.

Ford, General Motors, and Toyota North America are donating $1 million each to incoming president Donald Trump’s upcoming inauguration. Ford and GM are throwing in a fleet of vehicles for the January 20th event, too, for good measure.